“Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes
Year of publication: |
2014
|
---|---|
Authors: | Maurer Herter, Márcia ; Pizzutti dos Santos, Cristiane ; Costa Pinto, Diego |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 42.2014, 9, p. 780-804
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Gender | Emotions | Hedonic shopping | Recommendation and return intentions | Retail environment perception | Shopping satisfaction |
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