Management control of marketing research
Year of publication: |
1969
|
---|---|
Authors: | Myers, James H. ; Samli, A. Coskun |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 6.1969, 3, p. 267-277
|
Subject: | Marktforschung |
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