Management information systems in marketing : a promise not yet realized
Charles D. Schewe
| Year of publication: |
1976
|
|---|---|
| Authors: | Schewe, Charles D. |
| Published in: |
Marketing information systems : selected readings. - Chicago : American Marketing Ass., ISBN 0-87757-071-X. - 1976, p. 182-186
|
| Subject: | Betriebsnachrichtenwesen |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Management Informatics. 3. 1974, 5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002740969