Management of customer assets for increased value capture in business markets
Year of publication: |
2014
|
---|---|
Authors: | Nenonen, Suvi ; Storbacka, Kaj |
Other Persons: | Liozu and Andreas Hinterhuber, Stephan (ed.) |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 52.2014, 1, p. 101-121
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Shareholder value analysis | Customer asset management | Customer portfolio | Economic profit | Value capture |
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