Management of marketing
Year of publication: |
2005
|
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Authors: | Lancaster, Geoffrey ; Reynolds, Paul |
Publisher: |
Amsterdam [u.a.] : Elsevier |
Subject: | Marketing | Management | Marketingmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing und Vertrieb : Fundamente für die marktorientierte Unternehmensführung
Winkelmann, Peter, (1999)
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Abschied vom Marketing : Interfusion statt Marketing
Gerken, Gerd, (1990)
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Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip, (2009)
- More ...
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Lancaster, Geoffrey, (2004)
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The importance of correctly defining entrepreneurship when studying marketing in the context of SMEs
Lancaster, Geoffrey, (2001)
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Lancaster, Geoffrey, (2001)
- More ...