Management processes in marketing planning
Year of publication: |
2004
|
---|---|
Authors: | Greenley, Gordon ; Hooley, Graham ; Saunders, John |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 38.2004, 8, p. 933-955
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing planning | Management activities | Decision making | Adaptability | Flexible organizations | Competitive analysis |
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