Management science and marketing science
Year of publication: |
1964
|
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Authors: | Starr, Martin Kenneth |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 10.1964, 3, p. 557-573
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Subject: | Betriebsführung | Marktforschung | Absatz |
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Organizing and managing the marketing function
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Perspectives in management, marketing and research
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Global corporate alliances and the competitive edge : strategies and tactics for management
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Product design and decision theory
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