Managerial perceptions if country-of-origin : an empirical study of New Zealand food manufacturers
Year of publication: |
2016
|
---|---|
Authors: | Insch, Andrea ; Williams, Sharnie ; Knight, John G. |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 22.2016, 3, p. 304-319
|
Subject: | Country-of-origin effects | managerial decision making | qualitative approach | business benefits | food manufacturers | New Zealand | Neuseeland | Ernährungsindustrie | Food industry | Herkunftsbezeichnung | Designation of origin | Führungskräfte | Managers |
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