Managerial perceptions of marketing planning
Year of publication: |
1988
|
---|---|
Authors: | Greenley, Gordon E. |
Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 242497-6. - Vol. 25.1988, 6, p. 575-601
|
Subject: | Marketingmanagement | Marketing management |
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