Managing and marketing radical innovations : marketing new technology
Birgitta Sandberg
| Year of publication: |
2008
|
|---|---|
| Authors: | Sandberg, Birgitta |
| Publisher: |
London : Routledge |
| Subject: | Unternehmen | Innovationshöhe | Marketing | Innovationsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 271 S. : graph. Darst. |
|---|---|
| Series: | Routledge studies in innovation, organization and technology. - London [u.a.] : Routledge. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-415-43307-X ; 978-0-415-43307-5 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004901344