Managing brand associations to drive customers' trust and loyalty in Vietnamese banking
Year of publication: |
2013
|
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Authors: | Phan, Kim Ngoc ; Ghantous, Nabil |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 31.2013, 6, p. 456-480
|
Subject: | Brand associations | Trust | Loyalty | Customers' experience | Corporate | Social compliance | Vietnam | Brands | Konsumentenverhalten | Consumer behaviour | Viet Nam | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Markenimage | Brand image |
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