Managing brand equity : capitalizing on the value of a brand name
David A. Aaker
| Year of publication: |
1991 ; 1. print.
|
|---|---|
| Authors: | Aaker, David A. |
| Publisher: |
New York : Free Pr. [u.a.] |
| Subject: | Markenwert | Management | Markenpolitik | USA | Markenartikel | Kapitalisierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 299 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-02-900101-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004108696