Managing Brand Experience: The Market Contact Audit(TM)
Year of publication: |
2005
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Authors: | Chattopadhyay, Amitava ; Laborie, Jean-Louis |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 45.2005, 1, p. 9-16
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