Managing brand extension
Year of publication: |
1993
|
---|---|
Authors: | Sharp, Byron M. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 10.1993, 3, p. 11-17
|
Publisher: |
MCB UP Ltd |
Subject: | Brand extensions | Brand image | Brand names | New product development | Product management |
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