Managing Brand Portfolios: How Strategies Have Changed
Year of publication: |
2005
|
---|---|
Authors: | LAFORET, SYLVIE ; SAUNDERS, JOHN |
Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 45.2005, 03, p. 314-327
|
Publisher: |
Cambridge University Press |
Description of contents: | Abstract [journals.cambridge.org] |
Saved in:
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