Managing Brand Portfolios: How the Leaders Do It
Year of publication: |
1994
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Authors: | Laforet, Sylvie ; Saunders, John |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 34.1994, 5, p. 64-76
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