Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
by Jacek Pogorzelski
| Alternative title: | Managing brands in four D |
|---|---|
| Year of publication: |
2018
|
| Authors: | Pogorzelski, Jacek |
| Publisher: |
Bingley, UK : Emerald Publishing |
| Subject: | Markenführung | Brand management | Emotionale Werbung | Emotional branding | Branchenentwicklung | Sector development |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | ix, 229 Seiten Illustrationen 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-78756-103-8 ; 978-1-78756-104-5 ; 978-1-78756-102-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011823131