Managing consumption communities
Year of publication: |
2019
|
---|---|
Authors: | Närvänen, Elina ; Koivisto, Pauliina ; Kuusela, Hannu |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 5, p. 388-404
|
Subject: | community governance | community management | Consumption community | network management |
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