Managing customer relationships: the technology adoption life cycle
Year of publication: |
2004
|
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Authors: | Moore, Geoffrey A. |
Published in: |
Managing customer relationships : a strategic framework. - Hoboken, New Jersey : John Wiley & Sons, ISBN 0-471-48590-X. - 2004, p. 489-497
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Subject: | Beziehungsmarketing | Relationship marketing | Produktlebenszyklus | Product life cycle | Lebenszyklus | Life cycle | Innovationsdiffusion | Innovation diffusion | Lieferantenmanagement | Supplier relationship management | Technischer Fortschritt | Technological change |
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