Managing differences : the central challenge of global strategy
Year of publication: |
2007
|
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Authors: | Ghemawat, Pankaj |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 85.2007, 3, p. 58-68
|
Subject: | Internationaler Markteintritt | International market entry | Balanced Scorecard | Balanced scorecard | Welt | World |
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