Managing information diffusion in internet marketing
Year of publication: |
2005
|
---|---|
Authors: | Wong, Y.H. ; Chan, Ricky Y.K. ; Leung, T.K.P. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 39.2005, 7/8, p. 926-946
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Internet marketing | Information | Target markets | Database marketing | Customer relations | China |
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