Managing marketing : concepts and Irish cases
John A. Murray and Aidan O'Driscoll
Year of publication: |
1999 ; 2. ed.
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Authors: | Murray, John A. ; O'Driscoll, Aidan |
Publisher: |
Dublin : Gill & Macmillan |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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