Managing marketing : [marketing success through goog management practice]
Roger Palmer ; Juanita Cockton ; Graham Cooper
| Year of publication: |
2007 ; 1. ed.
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|---|---|
| Authors: | Palmer, Roger ; Cockton, Juanita ; Cooper, Graham |
| Publisher: |
Amsterdam [u.a.] : Elsevier |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 380 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7506-6898-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004887169