Managing New Product Definition in Highly Dynamic Environments
Year of publication: |
1998
|
---|---|
Authors: | Bhattacharya, Shantanu ; Krishnan, V. ; Mahajan, Vijay |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 44.1998, 11-Part-2, p. 50-50
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | New Product Development | Product Definition | Dynamic Environments |
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