Managing new products in changing market
Year of publication: |
1962
|
---|---|
Authors: | Herrmann, Cyril C. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 26.1962, 1, p. 23-27
|
Subject: | Innovation | Vereinigte Staaten |
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