Managing the risk aspects of the product development process at the Upjohn Company
Year of publication: |
2006
|
---|---|
Authors: | Prevel Katsanis, Lea ; Pitta, Dennis |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 15.2006, 4, p. 250-254
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Product development | Risk analysis | Risk management | Pharmaceuticals industry |
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