Managing the risk of new product development
Year of publication: |
1982
|
---|---|
Authors: | MacIntyre, Shelby H. ; Statman, Meir |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 25.1982, 3, p. 51-55
|
Subject: | Produkt | Neues Produkt |
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