Managing your brand for employees : understanding the role of organizational processes in cultivating employee brand equity
Year of publication: |
2018
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Authors: | Erkmen, Ezgi |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 8.2018, 3/52, p. 1-15
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Subject: | brand communication | brand experience | brand management | employee brand equity | Markenführung | Brand management | Markenimage | Brand image | Arbeitskräfte | Workforce | Arbeitsverhalten | Work behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/admsci8030052 [DOI] hdl:10419/239868 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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