Mapping Consumers′ Cognitive Structures: A Comparison of Similarity Trees with Multidimensional Scaling and Cluster Analysis
Year of publication: |
1991
|
---|---|
Authors: | Hodgkinson, Gerard P. ; Padmore, Jo ; Tomes, Anne E. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 25.1991, 7, p. 41-60
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Cluster analysis | Marketing research | Methodology | Quantitative techniques | Research |
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