Mapping relationships in China: guanxi dynamic approach
Year of publication: |
2000
|
---|---|
Authors: | Wong, Y.H. ; Tam, Jackie L.M. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 15.2000, 1, p. 57-70
|
Publisher: |
MCB UP Ltd |
Subject: | Relationship marketing | Business strategy | China | National cultures | Business‐to‐business marketing |
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