Mapping the research pattern of cause-related marketing : a bibliometric analysis of publications during 2000-2020
Year of publication: |
2024
|
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Authors: | Pandey, Prasant Kumar ; Bajpai, Naval |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 36.2024, 3, p. 271-298
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Subject: | bibliometric analysis | Cause-related marketing | citation analysis | cluster analysis | Co-citation analysis | Co-occurrence of author keywords bibliographic coupling | VOSviewer | Bibliometrie | Bibliometrics | Cause-Related Marketing | Clusteranalyse | Cluster analysis |
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