Mapping value in business markets : an integrative framework
Year of publication: |
2019
|
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Authors: | Eggert, Andreas ; Kleinaltenkamp, Michael ; Kashyap, Vishal |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 79.2019, p. 13-20
|
Subject: | Value | Integrative framework | IMM citation classics |
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