Marken erleben im digitalen Zeitalter : Markenerleben messen, managen, maximieren
Uwe Munzinger; Christiane Wenhart
| Year of publication: |
2012
|
|---|---|
| Authors: | Munzinger, Uwe ; Wenhart, Christiane |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XX, 202 S. Ill. 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Erscheint: 15. Oktober 2012 |
| ISBN: | 978-3-8349-3119-1 ; 3-8349-3119-5 ; 978-3-8349-3732-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014011330