Market-based management : strategies for growing customer value and profitability
Roger J. Best
| Year of publication: |
c 2009 ; 5. ed., internat. ed.
|
|---|---|
| Authors: | Best, Roger J. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Pearson Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 545 S. Ill., graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-813396-2 ; 0-13-813396-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003608461