MARKET DEMANDS FOR BAGGED, REFRIGERATED SALADS
Sales of newly introduced bagged, refrigerated salads grew at over 50% annually, during 1994-95. Consumption of bagged salads displayed marked seasonality despite year-round availability and uniform quality at more stable prices than head lettuce. Using scanner data from 44 areas, a single-equation demand model incorporating the effects of weather on seasonal consumption is estimated. Statistical tests of aggregation indicate that weather-induced seasonality varies significantly across areas, as do own- and cross- price elasticities. Econometric results suggest more seasonality in eating by people living in more northern latitudes, a pattern also observed by psychiatrists studying eating disorders.
Year of publication: |
1999
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Authors: | Thompson, Gary D. ; Wilson, Paul N. |
Published in: |
Journal of Agricultural and Resource Economics. - Western Agricultural Economics Association - WAEA. - Vol. 24.1999, 02
|
Publisher: |
Western Agricultural Economics Association - WAEA |
Keywords: | Food Consumption/Nutrition/Food Safety |
Saved in:
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