Market Driven und Market Driving aus Mitarbeiter- und Konsumentensicht
Henrike Düerkop
| Year of publication: |
2015
|
|---|---|
| Authors: | Düerkop, Henrike |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Konsumgüterindustrie | Consumer goods industry | Konsumgütermarketing | Consumer goods marketing | Markenartikel | Brand | Markenführung | Brand management | Marketing | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXX, 425 S. 96 schw.-w. Ill 210 mm x 148 mm, 594 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Marburg, Univ., Diss., 2014 |
| Notes: | 201508 |
| ISBN: | 3-658-10490-2 ; 978-3-658-10490-0 ; 978-3-658-10491-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309236