Market engineering - towards an interdisciplinary approach [online].
The success of electronic markets does not only hinge uponscalable IT platforms combined with extensive marketingcampaigns. Scientists and practitioners tend to agree thatelectronic markets have to be carefully designed, since evensmall failures in design decide on the overall success orfailure of a marketplace.Unfortunately, traditional market design literature is oftenlimited to the design of the trading rules. To solve practicalchallenges, the design of an adequate business model for themarket operator and the design of individual IT platforms arealso essential.The paper introduces a conceptual framework based on secondaryliterature research that attempts to integrate the varioustheory streams of market design.By applying the grounded theory method, a market engineeringprocess is derived. With the concept of Computer Aided MarketEngineering (CAME) the present paper provides the vision, toanalyze and structure the problem domain and to guide marketdesigners in their task supporting them with an integrated toolsuite.
Year of publication: |
2007-08-02
|
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Authors: | Holtmann, Carsten ; Neumann, Dirk ; Weinhardt, Christoph |
Publisher: |
Universität Karlsruhe |
Saved in:
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