Market expansion strategy and marketing survival : evidence from beauty parlor businesses in Thailand
Year of publication: |
2014
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Authors: | Kaewmungkoon, Satakoon ; Ussahawanitchakit, Phaprukebaramee |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 14.2014, 2, p. 83-100
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Subject: | Market expansion | Market expansion strategy | New product and service focus | Distribution channel orientation | Customer segment awareness | New market concentration | Marketing value | Marketing positioning effectiveness | Customer acceptance outstanding | Marketing competitiveness | Market survival | Environmental munificence | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Marketing | Vertriebsweg | Distribution channel | Markteintritt | Market entry | Wettbewerbsstrategie | Competitive strategy |
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