Market orientation and business performance: some evidence from Hong Kong
Year of publication: |
1998
|
---|---|
Authors: | Chan Hung Ngai, Jimmy ; Ellis, Paul |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 15.1998, 2, p. 119-139
|
Publisher: |
MCB UP Ltd |
Subject: | Organizational performance | Hong Kong | Marketing orientation | Marketing strategy | Textile industry |
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