Market orientation behavior: an empirical investigation using MARKOR
Year of publication: |
2003
|
---|---|
Authors: | Varela, José A. ; del Río, Marisa |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 21.2003, 1, p. 6-15
|
Publisher: |
MCB UP Ltd |
Subject: | Market orientation | Business policy | Marketing strategy | Time | Spain |
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