Market orientation, competitive advantage, and performance : a demand-based perspective
Year of publication: |
2009
|
---|---|
Authors: | Zhou, Kevin Zheng ; Brown, James R. ; Dev, Chekitan S. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 11, p. 1063-1070
|
Subject: | Marketing | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Unternehmenserfolg | Firm performance | Lastmanagement | Demand-side management |
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