Market orientation in service
Year of publication: |
2002
|
---|---|
Authors: | Esteban, Águeda ; Millán, Ángel ; Molina, Arturo ; Martín‐Consuegra, David |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 36.2002, 9/10, p. 1003-1021
|
Publisher: |
MCB UP Ltd |
Subject: | Market orientation | Service industries | Organizational performance | Marketing concept |
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