Market oriented isn't enough : build a learning organization ; commentary
Year of publication: |
1994
|
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Authors: | Slater, Stanley F. ; Narver, John C. |
Publisher: |
Cambridge, Mass. : Marketing Science Inst. |
Subject: | Lernende Organisation | Learning organization | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture |
Extent: | 30 S. graph. Darst. |
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Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 94,103 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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