Market planning for new industrial products
Year of publication: |
1980
|
---|---|
Authors: | Choffray, Jean Marie ; Lilien, Gary L. |
Publisher: |
New York [u.a.] : Wiley |
Subject: | Produktmanagement | Produktplanung | Neues Produkt |
-
New product development and marketing : a practical guide
Servi, Italo S., (1990)
-
Design and marketing of new products
Urban, Glen L., (1993)
-
Product policy : concepts, methods, and strategy
Wind, Yoram, (1982)
- More ...
-
A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie, (1986)
-
New industrial product performance : models and empirical analysis
Choffray, Jean-Marie, (1988)
-
Marketing science : formalisation et exploitation des connaissances marketing
Choffray, Jean-Marie, (1988)
- More ...