Market Positioning and Performance of Foreign Banks in Korea
Year of publication: |
1991
|
---|---|
Authors: | Ursacki, Terry ; Vertinsky, Ilan |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 9.1991, 5, p. 14-22
|
Publisher: |
MCB UP Ltd |
Subject: | Korea | Marketing strategy | Banks | Foreign investment |
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