Market research on a European scale : Paris Conference, 29th June-1st July 1959
H. T. Pigozzi; Y. Fournis; C. Kapferer
| Year of publication: |
[1960]
|
|---|---|
| Authors: | Pigozzi, H. T. ; Fournis, Y. ; Kapferer, C. |
| Institutions: | European Productivity Agency (contributor) |
| Publisher: |
Paris |
| Subject: | Marktforschung | Europa | Europe | Market research |
| Published items: |
1 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 136 p 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography: p. 126-128 Enthält Aufsätze S. 11-14: Pigozzi, H. T.: The expansion of European markets and the new demand for information S. 15-24: Fournis, Y.: The needs of firms. The case of manufacturer of major home appliances S. 25-34: Kapferer, C.: Methods of market research on European scale |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003085594