Market segmentation based on customer experience dimensions extracted from online reviews using data mining
Year of publication: |
2023
|
---|---|
Authors: | Pandey, Shweta ; Pandey, Neeraj ; Chawla, Deepak |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 7, p. 854-868
|
Subject: | Data mining | Food industry | Latent Dirichlet allocation | Market segmentation | Online customer reviews | Sentiment analysis | Data Mining | Marktsegmentierung | Beziehungsmarketing | Relationship marketing | Personalisierung | Personalization |
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