Market segmentation for fund raisers
Year of publication: |
1982
|
---|---|
Authors: | Smith, Scott M. ; Beik, Leland L. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 10.1982, 3, p. 208-216
|
Subject: | Stiftung | Absatzpolitik |
-
Markt- und Wettbewerbsorientierung deutscher Stiftungen
Sandberg, Berit, (2007)
-
Strategic marketing : creating a philanthropic brand identity
Meffert, Heribert, (2006)
-
Sponsorship : the newest marketing skill
Head, Victor, (1981)
- More ...
-
Practical segmentation : a fund raising example
BEIK, LELAND L., (1978)
-
Value theory in marketing : an interdisciplinary view
French, Warren A., (1976)
-
Shoppers' movements outside their local retail-area
Herrmann, Robert O., (1968)
- More ...