Market Segmentation in B2B Industry : A Case for Transaction Based Segmentation Method for B2B Firms in Emerging Markets
Year of publication: |
2013
|
---|---|
Authors: | Sarkar, Soumya |
Other Persons: | Kumar, Sumit (contributor) ; Mishra, Prashant (contributor) ; Sarkar, Sahadeb (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Marktsegmentierung | Market segmentation | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Schwellenländer | Emerging economies |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 14, 2013 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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