Market Sensing Today

Cover -- Contents -- Preface -- Acknowledgments -- About the Editors -- About the Contributors -- About the Book -- Introduction -- Chapter 1: Continuities in Market Sensing Theory -- Chapter 2: Rethinking Competitive Analysis from a Market Sensing Perspective -- Chapter 3: Market Sensing and Competitive Intelligence Systems -- Chapter 4: Market Sensing and Sense Making Using Unstructured Big Data -- Chapter 5: A Strategic Tool for Market Sensing: ZMET -- Chapter 6: Market Sensing in Practice with Google Analytics -- Chapter 7: Market Sensing, Mind Genomics, and Health Promotion -- Chapter 8: Old Good Ideas Can Re-emerge with the New Technology and Imagination: Lessons from the History of Market Sensing -- Index -- Ad page -- Backcover